So, unless you’ve been living under a rock, you may have noticed significant change in the world in the last few weeks. It’s something we’ve never seen before, and we’re not sure how long it will last. Obviously, the health implications of this virus are first and foremost, and I encourage you to do everything you possibly can to help limit the spread.
Having said this, the economic impact of this virus is also being felt across the world. And if you’re reading this, you’re probably one of those photographers, like me, that has had a sudden and significant reduction in income, due to the cancellation of events through restrictions from the government. I’m here to explain to you, that this is only temporary. That we will be able to get through this. That you’ll need to hold on tight, but your business can survive if we pivot, now, and innovate through new digital products and other revenue streams. There’s really never been a better time to be an entrepreneur because this is forcing us to think outside the box.
Here’s 3 ways as a photographer, that you can implement into your business to continue to earn revenue through this difficult time.
- Sell images online to stock agencies. Something you can do right now is sell to online stock agencies like shutterstock.com. It’s a market place where you can upload your images and anyone wanting to purchase it to use, can. There is also https://creativemarket.com/ which is worth checking out too.
- Create prints to sell through drop shipping houses. – Check out https://www.printful.com/ – This is a platform where you can can create custom products with your images online and then those products get fulfilled remotely through drop shipping and delivered to the customers door without you having to do anything! Sounds good right!? All the logistics are handled through the drop shipping house, which puts pressure off you and means you don’t have to physically handle the stock. I encourage you to check out their website and have a look around and see if there’s any services that will suit your business.
- Offer photos as digital downloads- Ever thought of packaging up your photos to sell online? Now is the time. I know Squarespace and many other website hosting platforms allow you to sell a product as a ‘digital download.’ Come up with a list of what your images could be used for digitally, and put them to market! Whether it’s screensavers, wallpapers, website placeholders, presets, image packs for brands etc This just calls for thinking outside the box and just seeing what you can do with your images in terms of creating something digital for people to download.
Once you actually sit down and take some time to brainstorm ideas, there is actually so many ways we, as photographers, can continue to earn revenue through this difficult time. This virus is forcing us to think, to push, to innovate like we’ve never before. So instead of dwelling on the bad, let’s keep moving forward and use this time to pivot and create!